Tiffany Applegate - Marketing,
Communications, Revenue Development, Sustainability Planning, Program
Outcomes
Joyce Friedmann - Program Design,
Project Management, Strategic Partnership
Development
Carolyn Sharaway- Fundraising, Resource Development
Michelle Pullaro - Marketing,
Organizational Development, Program Design, Leadership Strategy
Arthur Garrison - Strategy, Program Design, Evaluation, Curriculum
Brie Kalenich -Fundraising, Development, Special Events
Jill Hoffman - Communications, Marketing, Branding
Roberta Sutton
Dorota Szerszenowicz
Arlene Brothers, Business Manager
Krista Vita, Marketing and
Communications Manager
MARKETING
| COMMUNICATIONS | REVENUE DEVELOPMENT | SUSTAINABILITY PLANNING |
PROGRAM OUTCOMES
Tiffany
Applegate, M.B.A., is the Senior Partner at X Factor Consulting.
She has over 15 years of experience in the fields of marketing and
management within the for-profit and not-for-profit realms.
Tiffany
has trained hundreds of organizations, including faith- and
community-based organizations around the world on marketing techniques,
tracking program outcomes, and keys to sustainability. Additionally,
she has served as a consultant for the Substance Abuse and Mental
Health Services Administration (SAMHSA) providing marketing and
outreach materials and training and technical assistance on a variety
of topics.
Prior to partnering at X Factor,
Tiffany served several national nonprofit organizations as Director of
Marketing and Communications and Development Director. While on staff
she implemented successful marketing and donor campaigns, outcomes
tracking systems, and organizational procedures for internal and
external communications.
Tiffany
has also achieved success in the for-profit arena developing and
implementing new programs and marketing a variety of products and
services. She has a wealth of knowledge and experience that brings
value to the clients she serves.
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PROGRAM DESIGN | PROJECT MANAGEMENT | STRATEGIC PARTNERSHIP DEVELOPMENT | FUNDRAISING | MARKETING |
Ms. Friedmann has an extensive career as an educator and practitioner for nonprofit, for-profit, government, and academic organizations. She has expertise in strategic planning and implementation, management, program development and evaluation, capacity building, communications and marketing, and educational and community outreach.
Her recent work has focused on education, family and student engagement, community outreach, and closing the achievement gap. Friedmann currently serves on the Advisory Boards of LitWorld and Kids Creative and has served as the Co-Chair of the PS 87 School Leadership Team (SLT) and the Board Vice President, Pathways to Leadership. She is a member of Governance Matters and the Broadway League’s Education and Community Engagement committee.
She holds a Master of Science in Nonprofit Management from Milano The New School for Management and Urban Policy and a Bachelor of Arts in Liberal Arts and Psychology from Antioch University in California.
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FUNDRAISING | RESOURCE DEVELOPMENT
Carolyn has over five years of experience working in fundraising and development for nonprofit organizations of all sizes. She works strategically to identify prospects, cultivate relationships and garner support from individuals, foundations, corporations and government agencies. Her experience includes paid and volunteer work in prospect research, cultivation and stewardship; proposal writing; program development and assessment; and planning and executing special events. She is also skilled at establishing administrative systems that promote efficiency, accountability and consistency. Carolyn is a member of the Board Development Committee for the Association of Fundraising Professionals and has a Master Degree in Nonprofit Management from Milano The New School for Management and Urban Policy in New York City. She is also a certified Yoga teacher and avid practitioner.
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MARKETING
| ORGANIZATIONAL DEVELOPMENT | PROGRAM DESIGN | FUND
DEVELOPMENT
Michelle Pullaro has 15 years of experience in the private and
nonprofit sector. Her leadership roles have been focused on supporting
high impact innovative organizations with an uncompromising commitment
to creating a path from poverty to empowerment.
Prior to launching EA Solutions, Michelle was the Executive Director
for Taproot Foundation, Eastern Region. Taproot Foundation, the largest
national nonprofit consulting firm in the country, strengthens
nonprofits by engaging business professionals in service. In addition
to increasing revenue in Taproot’s Foundation Eastern Region by 40% and
launching the Boston and DC operations, she built a high performing
team that managed an $8M portfolio of pro bono consulting engagements
in the areas of marketing, strategy management and leadership
development.
Previously, Michelle was Chief Operating Officer of Per Scholas, a
grassroots nonprofit organization in New York City’s South Bronx. Per
Scholas empowers individuals in the community through technology and
education providing then with a solid platform for upward career
mobility. Michelle was responsible for marketing, strategic planning,
fund development, program design, manufacturing and customer service
initiatives.
Prior to Per Scholas, Michelle was with Automatic Data Processing (ADP)
for 6 years in Sales Management, Corporate Training, and Corporate
Marketing and over the course of her career was a recipient of numerous
awards and distinctions. Michelle attended Columbia University’s
Executive Program in Nonprofit Management, earned her MBA from Baruch
College’s Zicklin School of Business, where she was a recipient of a
NASH Honors Scholarship, and holds a BA in Economics and Political
Science from University of Wisconsin, Madison. Michelle lives in
Madison, New Jersey with her husband JJ and children Ethan and Ava.
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STRATEGY | PROGRAM EVALUATION & DESIGN
Arthur H. Garrison is the director and principal consultant of Garrison Consultants, LLC. He has more than twelve years experience in criminal justice program planning and evaluation. Arthur has published eighteen law review and peer-reviewed articles on a wide range of subjects including the history of terrorism, Supreme Court jurisprudence, and the use of the social sciences in criminal trials. He has authored more than twenty-five evaluation reports, studies, and white papers on a wide variety of programs and initiatives including re-entry, crime patterns, prevention, disproportionate incarceration, truancy, and judicial diversion initiatives. Arthur has presented papers at local, regional, and national conferences including the American Society of Criminology, the National Institute of Justice, and the National Criminal Justice Association.
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BRIE KALENICH, Partner Consultant
FUNDRAISING I SPECIAL EVENTS
Brie Kalenich is the owner of Eventini, a boutique event management firm that prides itself with personalized attention on each event from conception to completion. With over a decade of event planning experience, Brie has planned numerous nonprofit events, weddings and everything in between. Brie has experience designing, managing and coordinating events of all sizes and budgets. Brie has a number of years in the nonprofit sector, having been a Director of Development and Director of Operations.
JILL HOFFMAN, Partner Consultant
COMMUNICATIONS I MARKETING I BRANDING
Jill Hoffman is a Branding and Marketing Communications Consultant. She has 7 years of experience working directly with clients in both the for-profit
and non-profit sector, specifically in the education, healthcare, and energy industries. Jill works with small businesses and non-profit organizations who
need help defining and executing their brand promise. She specializes in brand positioning and messaging, identity development, integrated marketing
communications, website marketing and design, and social media marketing.
Jill spent 5 years as an Art Director at Churchill & Co., a boutique strategic branding and messaging firm. There, she successfully facilitated in the strategy and execution of brand change for clients such as The Association of Waldorf Schools of North America (AWSNA), Bayer Healthcare, and Halliburton. In addition, Jill was instrumental in conceptualizing and developing fundraising materials for Molloy College, Guiding Eyes for the Blind, and Sustainable Long Island.
Roberta Sutton is a change management consultant and project manager.
She has worked for both nonprofit and fortune 500 companies to develop
fundraising and sales initiatives, launch products and plan and produce
motivational events. Current interests include employee happiness and
the positive affects on productivity and performance and using
organization mission and competitive strengths to inform strategic
planning. Roberta just received her MS in Organizational Change
Management from The New School for Social Research.
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Dorota Szerszenowicz, a native of Poland, is a sociologist and a
current graduate student focusing on social justice. Her earliest work
explored poverty, social exclusion, and family relations. At the Lodz
and Polish Academy of Science, working with the 6th Framework Program
of European Union “Policy Responses Overcoming Factors in the
Intergenerational Transmission of Inequalities". This work was
published in the sociology magazine, “Habitus”.
Since coming to the U.S. from Poland in 2003, Dorota’s social and
policy research passions are in applied U.S. sociology as well as
action research, studying social inequalities based on race, class,
education, access to the resources, sexual orientation, and ability. As
a citizen of European country with a social democratic regime and a
current member of an American community, Dorota understands the
necessity of having a strong nonprofit and non-governmental network of
organizations that supports democracy and civil society, and assures
that social justice is reached.
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Arlene Brothers has been providing administrative support to a range
of organizatIons, including corporations, arts organizations, private
elementary schools, and institutions of higher education.
Arlene
oversees the administrative functions of Cuidiu Consulting. In
addition, Arlene assists in grant writing and editing, and donor
research.
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Krista began her nonprofit career in local community development
initiatives to establish best practice efforts that serve youth and
families in high risk neighborhoods. Previously serving as a program
and development associate, she has developed and maintained literature
and website updates to provide information to program participants.
Krista
has also been involved in efforts that communicate organizational
efforts and goals to grow the partnership base and program awareness.
In addition to communications, her service has also been characterized
by her roles in new program development, research, grant writing and
editing.
Krista is passionate for community
service, and serves as a team service leader to a local community group
that provides services to mothers with young children which in turn
empowers those women to give back to others in need in at risk
communities. She has a B.S. in Political Science from Montclair State
University and served as an intern at U.S. Senator Frank Lautenberg’s
office in Newark, NJ.
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