September 2008: Volume 9

Developing an effective, powerful brand will allow your organization to:

• Efficiently and effectively communicate your organization's mission and values.
• Communicate what you do, in a unique way, and convey the notion that no one could do it better or smarter.
• Build and maintain trust within the community.
• Greatly increase the number of board members, staff, clients, funders, etc. for your organization.
• Stimulate word of mouth promotional activity.

You can quickly ascertain the general value of your brand by asking a few key questions. The answers to these questions can help you determine whether or not your organization is suffering from a branding crisis. If you are in the middle of a crisis (or to prevent one from occurring) developing Branding and Design Guidelines is a first and very important step to differentiating your organization from other nonprofits. Join us this as month we discuss the key elements of Branding and Design Guidelines.