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August 2008: Volume 8
If you are a regular reader of our articles or have attended any of our workshops you are familiar with a maxim we use frequently – Relationships are primary; all else is derivative. We believe that for nonprofit organizations, sustainability is really managing a network of relationships. This relational approach is especially true in the realm of donor development. Cultivating donors is the process of connecting with donors and developing strong bonds with them over the lifetime of their involvement with your organization. In other words, it is developing and nurturing relationships with others on behalf of your organization or cause.
This month we look at why people give and wasy to engage donors and cultivate relationships. A few ideas include:
- Site Visits - inviting prospective donors to your site...
- Field Trips - a friend of mine conducts tours...
- One-on-ones - set aside time on your schedule...
- Personal Correspondence - dedicate small blocks...
- Regular newsletters - ask new donors if they...
- Phone calls - take advantage of your drive time to...
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