September 2008: Volume 9

This month we continue unfolding what it takes to launch a donor development campaign and focus on making the ASK. However before we discuss the ASK, let explore the world of donors.

What are the questions that run through a donor's mind before they decide to make a charitable contribution?

• Who is this organization?
• Why are you asking me for money?
• What will my gift accomplish?
• Why should I give to you versus someone else?

Let's explore a more complete list of questions that donors ask along with some commentary on why they may be asking these questions.